Hi Steve, I am sorry if the post confuses you … but then I am confused by your comments. There is nothing in this post suggesting this is a big breakthrough. I’m just noting how the company and its product line is evolving, as this variation on LED gets better and more commercially viable. If I only wrote about “big deal” breakthroughs in display technology, I’d be writing a handful of posts annually. If you re-read the post you will also notice that I write very clearly that “ClearLED is not, by any means, the only company going down this path” and mention five other companies.