Grocer Giant Albertson’s Publishes Framework For Establishing Needed Retail Media Network Standards
June 26, 2023 by Dave Haynes
US grocer Albertson’s has taken the interesting step of publishing a framework for establishing standards and best practices for the rapidly expanding area of …
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Global LED Video Display Sales Up 12.8% In Q1; Absen #1 Manufacturer, But Samsung, LG Catching Up
June 7, 2023 by Dave Haynes
LED video display shipments recovered globally by 12.8% YoY in the first quarter of 2023, according to a summary from the research firm Omdia. …
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Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research
June 6, 2023 by Dave Haynes
Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer …
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APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers
May 31, 2023 by Dave Haynes
A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described …
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How Is Business Going In Q2? Let Us Know Via This Quick Digital Signage Industry Survey …
May 22, 2023 by Dave Haynes
The Q2 Digital Signage Business Climate Index (DBCI) survey is now online, and companies active in the ecosystems are being asked to take a few …
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DOOH Grew 13% Globally For JCDecaux; Best Performer For OOH Media Giant
May 15, 2023 by Dave Haynes
Digital OOH is the biggest growth driver globally for JCDecaux, which has reported 13% growth in that category – more than double that of …
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Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021
May 11, 2023 by Dave Haynes
Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, …
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Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media
May 10, 2023 by Dave Haynes
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media …
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Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research
May 2, 2023 by Dave Haynes
The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home …
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LED Display Market Seeing Double-Digit Growth, But LCD Market Still Has Life: Omdia
May 2, 2023 by Dave Haynes
The research firm Omdia expects the LED video display market to grow at a 12.1% CAGR clip over the next three years, but notes …
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Help Size And Rank The Digital Signage Industry Through This Survey
April 14, 2023 by Dave Haynes
Two things happen all the time for me with respect to the size and characteristics of the digital signage software and services market: Industry …
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UK Creatives Aware Of AI’s Potential, But Doubt Their Jobs In Peril: Survey
April 6, 2023 by Dave Haynes
Creative agencies think the wave of artificial intelligence-driven tools that have emerged recently will streamline their workflows, but generally doubt bot-driven visuals will take …
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