Retail Media Network Tech Firms Neptune, Quotient “Combine” In $430M Deal
June 26, 2023 by Dave Haynes
A couple of retail media network technology firms have “combined” – with NYC-based Neptune Retail Solutions reaching an agreement to acquire the Salt Lake …
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Sao Paulo Bus Stops Add Video Conferencing For Nighttime Comfort And Safety
June 26, 2023 by Dave Haynes
Hat Tip Kelson Schmitt for pointing this out … It’s unfortunate this is necessary, but noting that, also interesting that a Brazilian out of …
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Clever London Underground DOOH Campaign Adds 1960s Feel To Escalators
June 22, 2023 by Dave Haynes
Hat Tip Damian Rezner for noticing this … This is a campaign in the London Underground system aimed at helping people living with dementia …
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DIVE Billboards, Nextdoor Partner On Hyper-Local Content Tie-Ins For DOOH Networks
June 21, 2023 by Dave Haynes
A pair of user-generated content companies have formed a partnership to get hyper-local, neighbourhood-level content on targeted digital OOH screens in the U.S. and …
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Court Filings On $200M Lawsuit Filed By Cooler Screens Against Walgreens Detail A Big Freaking Mess
June 20, 2023 by Dave Haynes
An industry friend sent me a copy of the complaint filed with an Illinois court regarding the dispute between US chain drug giant Walgreens …
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German DOOH Firm Gets $23.5M In New Financing To 6X Screen Network Across Three Countries
June 19, 2023 by Dave Haynes
If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that …
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Cooler Screens Suing Whale Customer Walgreens For $200M Over Halted Rollout
June 9, 2023 by Dave Haynes
The company that has been building out a retail media network based around “smart” transparent LCD chiller doors in major chains is now involved …
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Loop Media Adds AI-Based “Channel Recommender” To Free In-Venue DOOH TV Service
June 9, 2023 by Dave Haynes
This hits as somewhere between interesting and a gimmicky way to signal AI usage – a partnership between a streaming DOOH platform and a …
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Vistar Media Adds Design Services To Overall Programmatic DOOH Offer
June 7, 2023 by Dave Haynes
NYC-based programmatic DOOH platform Vistar Media – I think the cool kids use the term P-DOOH – has taken the interesting step of not …
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Firefly Gets Beyond Pure DOOH Ad Sales; Enters Joint Venture Providing Tech To Abu Dhabi Media Firm
June 7, 2023 by Dave Haynes
Anyone who has run a digital OOH ad network has learned, sometimes the hard way, that it looks easier than it is to make …
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Digital OOH-Focused Broadsign Adds Support For Managing, Analyzing Static OOH Inventory
June 6, 2023 by Dave Haynes
It is slightly weird and ironic that after all the efforts in recent years to convince media companies to transition their “faces” from static …
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Airport Ads Effective In Driving Recall, Consumer Actions: Nielsen Research
June 6, 2023 by Dave Haynes
Static signs and digital displays are both effective advertising mediums in airport environments – with high recall levels and the ability to influence consumer …
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