New-ish, Tech-Backed DOOH Network Looking To Roll Strikes In US Bowling Centers
June 5, 2023 by Dave Haynes
The build-it-and-hope-the-ad-buys-come third-party ad network model has had mixed results through the maybe 25 years it’s been tried, but a relatively new run at …
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AdTech Firm Vistar Media Launches Verification Program To Ensure Quality Of Display, Audience And Environment
June 2, 2023 by Dave Haynes
The DOOH-focused programmatic firm Vistar Media has launched a new program called Vistar Verify that’s intended to characterize the quality of the place-based media …
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Broadsign Turns 20; Adds Access To More DOOH Screens Via Flow City Integration
June 2, 2023 by Dave Haynes
Happy birthday to the folks at Montreal-based Broadsign, which has now been in business for 20 years. We tend to think of the digital …
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APAC Group Releases Open Source OOH/DOOH Audience Measurement Framework For Media Buyers
May 31, 2023 by Dave Haynes
A new and free e-book from the Singapore-based Outernet Marketing Innovation Group (OMIG), an APAC region group populated by brand marketers, provides what’s described …
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Navori Deepens Capabilities In DOOH Via Hivestack Programmatic Integration
May 31, 2023 by Dave Haynes
The Swiss CMS software firm Navori Labs has deepened its support for digital out of home (DOOH) networks, with a new version release that …
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Clear Channel Starts Selling Off Europe Businesses To Focus On U.S. DOOH Segments
May 31, 2023 by Dave Haynes
OOH media giant Clear Channel Outdoor Holdings, Inc. has sold its Italian and Spanish subsidiaries to French rival JCDecaux in a cash deal worth …
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DOOH-focused Ad Tech Firms Adomni, Kubient Agree To “Reverse Triangular Merger”
May 26, 2023 by Dave Haynes
The Las Vegas-based DOOH ad planning and buying platform Adomni is at the center of a complicated merger agreement that sees it blended with …
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Intersection Launches New AI-based Localization, Personal Tools For Its Media Network
May 18, 2023 by Dave Haynes
The OOH media firm Intersection has announced new AI-driven tools – what it calls “integration opportunities” – that allow for localization and personalization on …
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Broadsign Makes New Data-Centric Ad Server Generally Available To DOOH Network Operators
May 16, 2023 by Dave Haynes
DOOH-focused software firm Broadsign has announced the “general availability” of the Broadsign Ad Server that it first started talking about back in January at Integrated …
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DOOH Grew 13% Globally For JCDecaux; Best Performer For OOH Media Giant
May 15, 2023 by Dave Haynes
Digital OOH is the biggest growth driver globally for JCDecaux, which has reported 13% growth in that category – more than double that of …
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Broadsign Pairs it Programmatic Platform With Adkom, Blip To Serve Indie Digital Billboard Owners
May 12, 2023 by Dave Haynes
Broadsign has announced what it calls a “technology collaboration” that ties its programmatic demand and supply side capabilities with a couple of technology firms …
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German LED Firm Builds, Stacks Sea Container-Style For Pop-Up Event Screens
May 11, 2023 by Dave Haynes
Here’s a variation on that pop-up display used for short-term sports and entertainment events in the UK – a German design that’s been around …
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