German OOH Media Operator Ströer Reports DOOH Sales Up 17%
May 11, 2023 by Dave Haynes
Via invidis (German language) … The German markets largest OOH media operator Ströer has published its business performance financials for the first quarter of …
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Global Consumer Media Content And Tech Spend Grew 6.3% In 2022, Slowing Down From 2021
May 11, 2023 by Dave Haynes
Global consumer spending on overall media content and technology decelerated in 2022 from the rate of a year earlier, but still grew by 6.3%, …
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Digital Billboards Boost Awareness, But Also Consideration, Intent And Foot Traffic: Vistar Media
May 10, 2023 by Dave Haynes
Billboards have long been a tool – whether print or digital – to drive awareness for advertisers, but new research done by Vistar Media …
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ND Start-up Ties Car Dealer Systems Into DOOH Billboards For Automated Marketing
May 8, 2023 by Dave Haynes
Data integration tools that automate content from management platforms to screens is by no means a new concept, but a start-up in the middle …
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Children’s Drawings Used To Generate Massive Public Digital Portrait Of Charles III
May 8, 2023 by Dave Haynes
There’s been a lot of buzz in the display industry lately about the potential for AI-based generative art, but here’s a very large visual …
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Clever UK DOOH Campaign Mimics Bag Of Popcorn Spinning In Microwave
May 5, 2023 by Dave Haynes
Hat Tip to Damian Rezner of the Polish DOOH firm Screen Network for noting this … The consumer snack brand Butterkist has a campaign …
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Atmosphere TV Jumps Pond; DOOH-Supported Streaming Service Now In UK
May 4, 2023 by Dave Haynes
The streaming on-premise content service Atmosphere has jumped to Europe, adding some 1,000 venues that are using free Apple TV boxes to run curated, …
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Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research
May 2, 2023 by Dave Haynes
The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home …
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COVID’s Collateral Damage: Biggest Place-Based Cinema Network In US Goes Chapter 11
May 2, 2023 by Dave Haynes
This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in …
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Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By
May 2, 2023 by Dave Haynes
This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through …
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More than 200 Displays Guide, Inform Rail Passengers At New Grand Central Madison In NYC
May 1, 2023 by Dave Haynes
A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest …
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UK Garbage Trucks Used As Rolling Digital Billboards
May 1, 2023 by Dave Haynes
A reader sent along shots of a bin lorry (garbage truck) that doubles up as a rolling LED billboard. Ads on the sides of …
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